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3.19.2014

I'm Enthusiastic About: TRESemmé Platinum Strength Deep Conditioning Treatment


Ok, I know what you must be thinking. "You work with TRESemmé, so you must be doing them a favor!" But, luckily for all of us, I'm not the type to write about things I don't stand behind. It's just not the way I function, so rest assured that everything I write about here is the truth.

With that said, let me tell you a tale about my hair…

You know that awesome, groundbreaking (for me, at least), massive bun I've been obsessed with? This one, if you don't know what I'm referring to. Well, the thing about this amazing piece of hair momentousness is that it takes a lot of teasing and hairspray…and the thing about teasing and hairspray is that it can be pretty damaging.

Combine all this hairstyling with my fairly newly ombréd (is that a word?) locks which adds another level of damageness (definitely not a word) and you get unhappy hair. Really unhappy hair.

I've always had fairly smooth, silky hair (read: Asian), but dyeing, teasing, and lots of styling products are a recipe for, what my stylist friend Tyler Laswell calls "a hairtastrophe." And, believe me, I was on a slip n' slide shooting straight towards the mouth of hairmageddon. I was starting to look like a scarecrow.

And this is when I remembered Fashion Week two seasons ago where I was having my hair curled, crimped, teased, and styled every day for 6 or 7 days straight. In short, the equivalent to murdering your hair…but there was a game changer that season: The Platinum Strength Deep Conditioning Treatment.

I remember getting a tube of it at their booth and used it nightly during the week with fantastic results…which is why I procured a tube last week in hopes that it would revive my straw-like hair. Seriously, it was really sad. Especially my ends. Ugh.

Well, I'm happy to report, I've been using it every other day in place of my conditioner…AND MY HAIR IS BACK! The sadness is gone and it's shiny and manageable again. Hurrah!

A few tips on making it work really well for you:
  • If you're using it in the shower and replacing it with your conditioner, be sure to squeeze out as much water as possible after shampooing before applying the treatment. Just don't wring your hair…that'll just damage it more.
  • I, personally, like combing it through once it's applied to have ultimate coverage. If your hair is super-damaged, start combing from your ends with a widetooth comb and work your way up the hair shaft. Wet hair is more easily damaged with combing it out, so be kind.
  • Leave the treatment in for at least 3 minutes. I tend to apply it liberally, comb it through, put it up in a low bun and wash my body to let it really sink in…at least 5 minutes.
  • Rinse it thoroughly with warm (not hot) water
  • Use it at least 5 times to get the best results…and keep using it if you want to keep maintaining non-damageness (more made-up words.)
  • For Ultimate Conditioning: Apply the treatment liberally to clean, dry hair. Why? Because water dilutes treatments and conditioners where as applying to dry hair allows the treatment to fully absorb into the hair shaft. Apply it, comb it through, wrap your head in plastic wrap (so glamorous), let it sit for 20 minutes and rinse.
They have a regular shampoo and conditioner for daily maintenance as well. AND if you're an avid user of heat styling tools, try using the heat protectant to protect your strands from heat damage. This is the ultimate, anti-damage line.

I'll likely go down to using the treatment once or twice a week once my hair's back in shape (and taking a break from that bun more often), but I just had to share my rediscovery of this lifesaver.

If you're dealing with damage, I definitely recommend this! Hope you get a chance to try it out! xo!

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